Google India roped in Spalba to host their #SaferWithGoogle event. The event objective for the #GoogleForIndia event was for Google to share more about how they’re making the internet a safe place.
In the event, the software giant discussed the safety measures it has and will take to make the internet a safe place for everyone. The event is India specific, and will inform viewers about developments and updates to make digital India 'Safer with Google.'
Challenges and Solutions
Event Conceptualization and Branding Customization
The entire event was branded and the content was designed keeping in mind the Google design and brand guidelines.
The new facets included:
A platform that offered round the clock support and was easy to use for audience
Managing a global event with multiple speakers and diverse audiences from different countries posed unique challenges for the host. Multiple physical shoots, pre-recorded shoots in India and abroad (USA) in different formats were done and final edit preparation was done. In-slide integration of all the presenters with full graphics and transitions deployment was also done smoothly.
Find a platform that encouraged spontaneous engagement between the attendees and the speakers
Google wanted a platform that was readily manageable, easy to use and engaging for a new audience. Spalba offered that exact experience
All these features effectively engaged the audience.
Test or Dry Run:
Since the scripts, recordings and presentations were done finalized before time, The host and speakers could do a test run before the actual event to get a detailed walk-through.
The panel of speakers at the event
Vint Cerf, VP and Chief Internet Evangelist, Sanjay Gupta, Country Head & VP, Google India, Kristie Canegallo, VP, Trust & Safety in conversation with Debjani Ghosh, President, NASSCOM, Sameer Samat, VP, Android & Play, Dave Kleidermacher, VP Engineering, Android Security & Privacy, Sapna Chadha, Sr Director Marketing, Google India and SEA
04 Days | 200+ Global Leaders | 70+ Countries | 60+ Power Sessions
The brief given to Spalba was to convert a physical event into virtual event in a week’s time and enhance the essence and audience experience in its fully digital avatar.
This format change came with novel considerations and elements that needed careful thought and planning.
The main question was: How were we to successfully capture, retain and enhance the essence and objectives of the Raisina Dialogue in a fully digital avatar?
The new facets included:
The Raisina Dialogue is India’s premier conference on geopolitics and geoeconomics committed to addressing the most challenging issues facing the global community.
Every year, leaders in politics, business, media, and civil society converge in New Delhi to discuss the state of the world and explore opportunities for cooperation on a wide range of contemporary matters.
Global Policymakers - Heads of State, Cabinet Ministers, Local Government Officials, Major Private Sector Executives
Have something in mind for us?
Having in-house capabilities of a production studio, content and creative designing team and video editors allowed us to create without many restrictions. The requirement of a hybrid studio (a cloud space for Raisina Dialogue to operate from) took us to The Oberoi, New Delhi after multiple rounds of recce, it became our home for 7 days. Multiple console rooms, control centres, editing stations were set up to plan the execution of the 24X7 Live show. The Dialogue connected over 200+ Global Leaders across 70+ countries and delivered 60+ power sessions. The team was working 24x7 across 4 days to host the event in real-time. Over 75+ Hours of Remote Live was broadcast globally, all with extra focus to keep the data secure and private.
Key attendees included Shri Narendra Modi, Prime Minister, India; Scott Morrisson, Prime Minister, Australia; John Kerry, U.S. Special Presidential Envoy for Climate, United States; Paul Kagame, President Rwanda; Mette Frederiksen, Prime Minister, Denmark; Nitin Gadkari, Minister for Road Transport & Highways and the Minister of Micro, Small and Medium Enterprises, India, Smriti Irani, Minister of Women and Child Development and Minister of Textiles, India; V. Muraleedharan, Minister of State, External Affairs, India among various delegates, business and political figures from around the world. The Dialogue was hosted together by Observer Research Foundation, represented by Samir Saran, Curator, Raisina Dialogue; President, Observer Research Foundation and the Ministry of External Affairs represented by S. Jaishankar, Minister for External Affairs, India
What we achieved
The conference saw a viewership of over 3.5 million impressions across ORF's social media handles, with 3500 individuals registered on our bespoke platform from across 96 countries.
It is rare to find a company that can deliver results without needing micro-management on the part of the organisers. The work ethic of the Spalba team made it a pleasure to work and collaborate with them for the Raisina Dialogue. Team Spalba’s positive disposition and solution-driven attitude were, indeed, very welcome qualities”
Tanoubi Ngangom (Ms.),
Chief of Staff and Programmes, Observer Research Foundation