Where's the problem ?
There’s always some gimmick to strategic event planning in the business industry, and it only takes good instincts to observe.
As per Economic theory of Industrial Revolution, there are two factors that matter for any industry to grow- Technological Influences (The Innovations) and Social Influences (Understanding of people and their behaviour). Unfortunately, Events and Experiences Industry has been lowest in the charts for both the things-
A) Low on Digital Transformation
B) Not benefitting much from Big Data Revolution