Inefficiency is what drives
create better products. Is there a way of doing the same thing
quickly? Or more cheaply? Or, most importantly, more easily?
These are the questions businesses have
constantly ask themselves to stay at the forefront of the market.
And the ultimate drivers behind these demands,
the consumers, are the millennials. These are
people who will take an Uber home from drinks late on a Saturday
watch box sets on Netflix, order Zomato and book their next
Airbnb. They are the biggest critics of products that
what they say they should, or work in the most effective way
technology is today’s medium for creating more efficient products.
It is no
longer any good to provide something that is clunky and involves too
scope for human error and interference.
We learnt long ago that computers can do
far more efficiently than we can. The possibilities for services and
products we can produce seems infinite. In general, though, it is
creating totally new products. It is about taking a system or
is outdated and repurposing it for today’s consumers. Uber has taken
taxi service and put a modern mindset behind it. Airbnb has looked
hotel industry and taken the concept of hotels to a new level.
At Spalba, it is
concept — the meeting of efficiency and technology — that has
to shape our product. We looked at the hospitality industry and
way to make it more accessible, more functional and more
The process of trying to book any space for
your activity requirement is very time consuming and painful. It
lots of phone calls, emails, filling in forms and contracts and is
paper-based. We knew this demands a better
and is not just a problem that can be sorted from one side, the
value chain has to be re-imagined to not just have an
effortless demand but a consistent supply.
We are trying to reimagine and repurpose
the functionality of PerSqFt in Hospitality industry as Third
making it accessible, functional and experiential for any
gatherings (ABGs). We become the confluence of forces — Spaces X
From the Demand
Users, on our website, all the information you might
find out about a space, including the price is at your fingertips.
our users to not just to search for space and collab with the
also to explore the property in a very event-planner friendly
our domain expertise and having faced similar pain points - we do
the power of technology to solve every day basic friction generating
of this industry. We are giving
the tools to discover new spaces along with the technology
to do it
Now talking about the Supply-side aka Spaces
As the population rises and the world is
expanding vertically, where the battle for square footage rages on a
basis. Yet many of our buildings sit empty at certain times of the
or maybe only a part of a mammoth property is considered to be
enough for any activity as other areas have not been provisioned to
catalogued well and sold with a strong proposition.
We use the concept of SPaaS
(Space-as-a-Service), where we re-imagine every Per SQFT area
available as a
Third Space at any given space to make it accessible for booking by
Space Owners can make additional revenue by
leasing out their spaces in a unique format. Let’s say a 5-Star
offer co-working space in their lobby with wifi or maybe make their
available for hosting exclusive events. Likewise, a Theatre, for
can act as a meeting spot during the day, while a coffee shop can
as a site for a press launch.
When you start to think about space
differently, suddenly your imagination is opened. Spaces around us
so many multifunctional uses beyond their single-use purpose. . If
start to give them new applications, it could change the whole price
for activity spaces.
This is what our purpose is at the end as
try to build a business around the problems that we see as a
the growth potential of other businesses from exuberant hotels to
boutique spaces by connecting them directly with users- the
Event Agencies and Individual Event Planners who spend countless
manhours just to find that right space. Most of the times recce and
also comes to be a money-draining process especially when sitting in
city you are planning something in a different city or country, the
precision of understanding the venue and every detail around it goes
and bigger for the nitty-gritty of that perfect plan pitch.
The global event industry is expected to reach
$ 2.3 Trillion by 2026 and for which “But Where?” is the foundation
question, as every event plan starts with the
for the right space and this is where we as a business help
businesses to grow mutually by Sorting the “But Where?”