“What’s in a name? that which we
call a rose by any other name would smell as sweet.” —
Shakespeare, Romeo and Juliet
In the play Juliet seems to argue that
it does not matter that Romeo is from her family’s rival
Montague, that is, that he is named “Montague”. The
often used to imply that the names of things do not affect
really are. Juliet compares Romeo to a rose saying that if
not named Romeo he would still be handsome and be Juliet’s
Obviously when Shakespeare wrote this he was not thinking
startups I guess.
However, Juliet’s couplet on her
private balcony in Verona is as applicable today and to our
startups as they were to Elizabethan audiences 400 years
ago. Do you
What Shakespeare is reminding us is
that names don’t mean anything by themselves. In the example
by Juliet, no matter what you call a rose — even if you call
“steaming pile of horse manure” — it’ll still smell just as
wonderful. That’s because the letters R, O, S, and E aren’t
things that make roses desirable. Roses are desirable
their beauty, their sweet smell, and the cultural
attributed to them. In other words, the reason we value the
“rose” is because we value the object it describes. The name
— just like the name of one’s startup — doesn’t matter.
In order to see how Shakespeare’s
philosophy applies to a lots of startup names, lets see and
the names of the companies, that have nothing to do with
, meaning that their names are completely different from
are into and what they are doing — Amazon, Apple, Facebook,
AT&T, Ford, Verizon etc. are just few of the examples…
Okay, what i am trying to say is that
though the name is important but it does not defines what
most of the times.
Your name will have a meaning the
day you start providing value to your customers, it’s
customers love that brings identity and value to your
name , not otherwise.
But still, let me tell you how we came
up with the name Spalba and
what does it signify.
When we were scouting for names,
co-founder Vishal Puri
did a lot
of research and came out with this name.