The world around us is going
through a notorious concept called “Zohnerism”. Zohnerism — is
all about twisting of simple facts to confuse people!
It’s pretty interesting to read the
text below to understand what it is :
In 1997, 14 year old Nathan Zohner
presented his science fair project to his classmates, seeking to
ban a highly toxic chemical from its everyday use.
The chemical in question?
presentation, Zohner provided his audience scientifically
correct evidence as to why this chemical should be banned.
He explained that dihydrogen
- Causes severe burns while it’s in
- Corrodes and rusts metal.
- Kills countless amounts of people
- Is commonly found in tumours,
acid rain etc.
- Causes excessive urination and
bloating if consumed.
- Zohner also said that the
chemical is able to kill you if you depend on it and then
experience an extended withdrawal.
He then asked his classmates if
they actually wanted to ban dihydrogen monoxide.
And so, 43 out of the 50 children
present voted to ban this clearly toxic chemical.
However… this chemical isn’t
typically considered toxic at all.
In fact, dihydrogen monoxide is
simply H2O, which is nothing but water.
Nathan Zohner’s experiment wasn’t a
legitimate attempt to ban water, but instead an experiment to
get a representation of how gullible people can really be.
Also, all of the points that Zohner
used to convey his point were 100% factually correct; he just
skewed all of the information in his favour by omitting certain
In recognition of his experiment,
journalist James K. Glassman coined the term “Zohnerism” to
refer to “the use of a true fact to lead a scientifically and
mathematically ignorant public to a false conclusion”.
And this occurs a lot more often
than you think, especially when politicians, conspiracy
theorists, individuals etc., use proven facts to persuade people
into believing false claims.
The fact that people can mislead,
and be misled so easily, is highly unsettling. In 2020, all of
us experienced first-hand the potential danger of letting anyone
say anything without any facts to back it up.
Zohnerism is happening everywhere,
it’s being followed by social media, news channels, business
men, individuals etc.
Some of the recent examples will
make you understand what I am talking about…
- Rajdeep Sardesai from India Today
for misleading the public by provoking a riot on Republic Day.
- Showcase of politics in Tandav, a
series on Prime Video
- Farmers protest, no one has clue
- GameStop…Robinhood, you all know
the story so far
- Sushant Singh Rajput’s suicide
case, all the hallaboo didn’t lead to anywhere
This has become a normal
phenomenon, we have so much of data and an opportunity to put
things across the audience. The problem is no one knows what is
relevant and how much of what we are seeing is real or made up.
When we started Spalba, we kept event industry
in mind and we decided to take a high ground. We saw so much of
potential in changing the way events are planned and executed
all across the world.
Event management, as an industry is
not recognised and we have been laggards in adopting the
technology into our daily eventful lives. While data and data
science is changing the way world is functioning, data in our
industry is limited to personal computers/laptops in so many
event organisations/individuals. The output of one’s successful
event is never used as an input for another’s event, thus
missing an opportunity of an overall industry growth.
On the other side if you look at
the potential of this industry, its huge. According to a study
by Ernst and Young Marketer Survey 2019, “The
experience economy is the new reality and 69% of the
marketers will increase their spends on events and
activations in their marketing budgets.”
In another report by Allied Market
Research, “Global Event and Experiences Industry
is expected to reach USD 2.3 Trillion by 2026 at a CAGR of
10.3%, currently its valued at around USD 1.1
That’s a huge jump, right ? but the
way it is and the way it is going, it’s not going to reach that
target of USD 2.3 Trillion, so how is it going to happen. Its
only going to happen if we infuse the right amount of
technology, keeping the essence of the industry as human
centric, bringing people together
At Spalba, we are
trying to infuse the right kind of technology, what we are
actually trying to do is democratise the data and help event
planners in arriving at the decision early so that the time can
be saved and hence money invested on projects is reduced and