Phygital Technologies — The Future of Event Building
22 Jan 2021
We certainly live in a different world
we did at the dawn of 2020, and many of the events that organizations planned
were either cancelled or
radically. Now that we know some of what
in a pandemic, many event planners are moving forward and
the next year.
However, will it be
business as usual for event organisers?
Getting back to
normal will take sometime,
and events will look very different in the interim. Expect more
sophisticated virtual participations, smaller satellite events
of larger gatherings, and people carefully examining the return
investment from attending.
What are hybrid
Before the Coronavirus pandemic, virtual
conferencing was an afterthought due to the lack of human
However, hybrid events are becoming a popular way
of conducting events without jeopardising the
guests. Hybrid events enable a small group to attend a
discussion and involve a larger audience through multiple
digital channels. Apart from enhancing the experience
virtual conferences, they provide global
outreach. Guests from around the globe can convene and listen to the round table
from experts and can also contribute and
with other invitees.
hybrid events still need venues.
Just because an event is virtual or hybrid
doesn’t necessarily mean venues are out of luck. The visual element of a virtual or hybrid
is an important part of the whole
experience. When filming the event, the camera will be zooming
out and capturing the background — so the venue
will be a
part of the viewer experience no matter what. While
might not be looking for an overly lavish and spacious venue for
event that’s strictly virtual, they still need to find a venue
basics to give the broadcast a polished feel. When it comes to
events, the venue becomes all the more important, because
actually be physically gathering in your space.
For the Digital part
At Spalba, our CLON3D technology creates an
virtual replica (digital twin) of your space
can be visited by anyone across the world.
Spaces can be viewed in their true form in
the form of a digital clone, which is basically a 4K model of the space, allowing for a
better sense of the space and in turn, a better event experience.
Various layout options are available for
appropriate venue selection. This facilitates choosing suitable
and layouts as per the event goals, allowing for higher attendee
engagement and better overall
experience of the event.
For the Physical
“With Hyatt’s name and it’s
global policy on their commitment, having two associates
as property well-being and hygiene trainer makes a lot of
difference”, explains Parinita Samanta, Director of
and Communications for Hyatt Regency when asked about the safety
protocols in place for the patron’s safety.
As we wait for the dust to settle, we must
realise that it will take some time before the Event and
Industry re-sets its direction. Whatever that direction may be,
virtually driven experiences that are technologically-abled will
major role in defining the future of the events.