The Ripple Effect
The ripple effect of technology innovation is
pervasive. Autonomous vehicles will
more than 30 industries. Advances in Artificial Intelligence will
long-standing business models and change our way of life in the
years. We can hardly remember how the business got done before cell
and laptop computers. Today, we have all the information not only in
palm of our hand but on our wrist, and soon
our field of vision.
The world has suffered enough due to the
pandemic and I know you’re tired of hearing that. But let me instead
you to a fresh perspective. A
that views this as a reset for our
Our natural resources are depleting, the
disparity of wealth is more than ever, and we are in the middle of a
meltdown. Add to that lack of sustainability and the rampant
of natural resources, we KNOW we have
But, there’s a silver lining. One which has
power to bridge the gap between the analog and digital worlds.
Now is the perfect time to reassess the way we
go about doing business and introduce a new set of metrics that
and not just make it an overused PR word.
Some industries have successfully used
technology as a stepping stone to efficiency and to get a better
understanding but one industry lacks efficiency like no other.
Events & Experiences Industry
As technologies have advanced, some sectors
have been the last to reap the benefits. One of those sectors is the
& Experiences Industry.
Events have played an
important role in society, be it for marketing,
gathering of information, or even something as simple as a
Cleopatra was one of the first people to host
events (according to recorded history). Since then, we have come a
in terms of the scale of events, and in terms of our capabilities in
streamlining our workflows.
An Event Planner’s job is considered the
6th most stressful job in the world.
know what the worst thing about it is? Most of the processes are
in the same time-consuming way that they have always been done in.
The technologies that can reduce a planner’s stress exist but
incorporated due to a lack of standardisation or acceptance by
The Pandemic has allowed planners to
planning by incorporating the latest technologies into the planning
Technologies like VR, XR have allowed personalisation and resulted
experiences being taken to the next level.
event-tech platform has built its platform
fundamental idea that “the way we plan events
change” if we are to revolutionise the
Technologies like Spalba’s CLON3D allow anyone with a
space (venues, stores, colleges) to create a virtual replica(digital
that is highly experiential and vivid. What’s better? It’s
anyone, sitting anywhere in the world.
This allows recce to be done virtually, saving
hours at a stretch, freeing more time for important planning tasks.
Tools to automate the workflow, keep planning
closed-loop, data-driven analytics and incorporation of AI-based
all result in reducing the time spent in basic tasks and provide a
data-backed approach to building events and experiences. This allows
better calculation of RoI and gives
in-depth macroscopic and microscopic view of
dimension of event building!
The level and depth of experiences people go
through are far more advanced than what the events industry offers
right now. Taking a tech-first approach is key to changing the
this industry and being ready for the new frontiers that await!
Every business should view this as an opportunity that allows them to
working mechanisms and use technology as a facilitator. Technology
only tool businesses can use to compete with the big names in your
as technology allows businesses to understand their target audience
and offer the best solutions that drive them to stay happy with the