How The Ashok Hotel, Delhi, Transformed Event Planning with Spalba’s Innovative Technology

About The Property


Located in the vibrant capital city of New Delhi, The Ashok Hotel stands as a premier destination for visitors from around the globe. With its sprawling facilities and a rich history of hosting everything from glittering weddings to major international conferences, the hotel is a cornerstone of Delhi’s hospitality scene, offering unmatched elegance and scale.


Banquet Space

7448 sq. ft.


Rooms & Suites



Property Type

Business Hotel


In the dynamic world of hospitality, where guest expectations and competitive pressures are constantly evolving, The Ashok Hotel sought to leverage technology to streamline its event management processes and enhance customer engagement. The adoption of Spalba’s digital twin technology marked a significant step towards achieving these goals, enabling a more interactive and efficient planning experience.

Watch In conversation with Rajiv Nair here

Comprehensive Implementation and Solutions:

1- Enhanced Visualization and Customer Interaction:

  • Problem: Customers often found it challenging to visualize their events in the large and diverse spaces available at the hotel.
  • Solution: The integration of Spalba’s digital twin technology allowed customers to virtually navigate and customize event spaces from their own devices. This tool enabled them to select layouts, themes, and decorations and see real-time visualizations of their choices.
  • Impact: This shift not only saved considerable time for both customers and the property, but also significantly improved the accuracy of the setups and customer satisfaction by aligning expectations with reality.


2- Customization for Complex Events:

  • Case Study: The challenge of hosting the Miss World pageant, particularly in a landscaped outdoor setting, tested the versatility of the digital twin technology.
  • Response: Spalba’s support team worked tirelessly alongside The Ashok Hotel’s event planners to ensure the digital twin precisely represented the physical nuances of the outdoor terrain.
  • Result: The successful adaptation of the technology under tight deadlines demonstrated the system’s flexibility and reliability, ensuring client needs were met meticulously.

Here is a virtual tour of The Ashok Hotel, Delhi

3- Driving Sustainability and Efficiency:

  • Objective: To align with global sustainability trends and reduce the ecological footprint of the hotel’s operations.
  • Strategy: By reducing the need for physical site visits and paper-based planning, the digital twin technology significantly cut down on carbon emissions and waste.
  • Benefits: The technology facilitated remote event planning, decreasing travel and resource use, which resonated well with eco-conscious clients and contributed to the hotel’s green initiatives.


4- Enhancing National Event Hosting Capabilities:

  • Government Initiative Alignment: The Ashok Hotel’s upgraded capabilities come at a time when the Government of India is keen on boosting the country’s attractiveness as a premier event destination.
  • Capability Enhancement: With its vast and varied event spaces, the hotel is now better equipped to cater to a broad spectrum of market demands, from intimate gatherings to grandiose events, all facilitated by precise and efficient planning tools provided by Spalba.
  • Operational Improvements: The technology has enabled the hotel to manage its spaces more effectively, allowing for quicker turnovers and increased booking capacity, which in turn has elevated revenue and optimized space utilization.



The strategic implementation of Spalba’s digital twin technology at The Ashok Hotel, Delhi, has redefined the standards of event planning within the hospitality industry. This initiative not only enhanced the efficiency and effectiveness of the hotel’s event management but also underscored its commitment to sustainability and customer satisfaction. The Ashok Hotel’s journey with digital twin technology serves as a benchmark for others in the hospitality sector, illustrating the profound impact of embracing innovation to meet the challenges of modern event management.