Difference Between Digital Twin and 3D Model


As we all know, closing banquet sales in the hospitality industry has always been a challenge. It’s time for them to find new and innovative ways to convert their leads faster and save time, money and man hours. New age technology that is recently revolutionizing the hotel industry is “Digital Twin” but they often confuse themselves with 3D models but they are much more than a 3D model.

Nowadays, it has become more important for Hoteliers to showcase their property virtually without any physical intervention and Digital Twin is the way to go for them to showcase their property!

But the question arises: What is the difference?

What is Digital Twin?

A digital twin is a visually immersive, accurate, and interactive 3D model of a real-world space. Allowing viewers to virtually interact with a physical property. Digital twins are an exceptional way of capturing and sharing spaces in immersive 3D and can move the needle across many industry use cases.

Radisson Blue Digital Twin Thumbnail

What is a 3D Model?

A 3D model is a graphical representation of a physical space or object in three dimensions using computer-aided design (CAD) software. It is typically used to visualize and plan the design of a building, product, or manufacturing process.

Key Differences Between a 3D Model and a Digital Twin

Customer Experience:

While 3D models are static representations of a product or service, digital twins are real-time virtual replicas that are constantly updated and hence provide an immersive experience and make the guests feel as if they are already there. Not only can guests have an immersive experience but also can interact with digital twins in a variety of ways like taking a virtual walkthrough of the property, doing a virtual recce and much more.

Time & Money:

3D models are expensive when it comes to pricing. You end up paying as low as 800 Rs – 1000 Rs per sq.ft for your hotel whereas if you opt for Spalba subscription, you end up paying 0 Rs for the Digital Twin.

Better ROI:

In addition to improving the customer experience, digital twins can also benefit hotels by freeing up the sales team from redundant tasks. By automating tasks such as responding to frequently asked questions or providing property information, sales teams can focus on more high-value tasks such as lead generation and conversion. This can help to increase productivity and efficiency, ultimately leading to higher revenue and a better ROI.

Key Indicators 3D model Digital Twin
Immersive Experience
Pricing 4-5 Lakhs 0 INR with Spalba
Virtual Recce
Save Man Hours
Shortens sales cycle


Digital twins are cost-effective, better ROI, and realistic compared to 3D Modeling and it helps venues like hotels, cafes, resorts, restaurants, art galleries etc. to minimize the sales cycle and convert leads faster as this does not require your clients to be physically present at your venue. Anyone can look at the venue inch by inch just by sitting at home and exploring the entire property as if they are really there. 

Get yourself a Digital Twin Today, Subscribe to Spalba Now – Get on a quick call with us!

Mayank Singhal
Mayank Singhal

1 comment

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